AI has become a fundamental element in the digitalization of retail brands and is key in providing customers assistance, before, during or after the purchasing of goods & services via online channels. Voicebots or smart assistants can be integrated into online platforms to engage with customers in a more conversational way while enhancing customer satisfaction and experience, essentially bridging the gap between online and offline experiences. 

With the number of customers that retailers have to manage daily, they need to be able to address queries and identify opportunities at any given time. Through AI-driven solutions, brands are able to provide 24/7 support and assistance to hundreds of customers at a time, while significantly cutting down on operational costs and gaining deep customer insight and data from interactions in real-time.